01Founder Purpose & Social Entrepreneurship
Purpose, ethics, founder responsibility and the challenge you want to address.
02Problem, People & Evidence
Define the problem, affected people, stakeholders, field evidence and assumptions.
03Solution & Innovation
Develop ideas, experiments, prototypes and responsible learning from failure.
04Customer & Market
Explore customers, alternatives, market size, competition, channels and demand evidence.
05Business Model & Operations
Build the value proposition, activities, resources, partners and delivery model.
06Money & Sustainability
Work through pricing, costs, cash flow, unit economics, working capital and startup capital.
07Impact & Responsible Enterprise
Build the Theory of Change, indicators, safeguards, sustainability and evidence quality.
08Govern, Form & Launch
Prepare team, governance, compliance, IP, technology, formation, fundraising and the first 90 days.